How to create mobile shopping experience that sells?

How to create mobile shopping experience that sells?

How to create mobile shopping experience that sells?

Do you like to shop for games or books through your smart phone? The answer probably is yes. I too do lots of my shopping through my tablet or my smart phone. The research also points out towards its direction that more people now do mobile shopping through their mobile devices than ever before. People are now making use of the mobile devices like tablets and smart phones in their every walk of life so it should not be surprise that they are now doing their online shopping through these devices, as well from the comfort of their couch.

This change in the phenomenon of ecommerce has resulted from the major changes in the behavior of the consumers during the past few years.

·         People now feel more comfortable using the small screens for browsing through the internet.

·         The speed of the internet and online security has been considerably improved over the past years.

·         People find it more convenient to do online mobile shopping at their own ease from anywhere at any time.

According to the report of the eMarketer.com, it is anticipated that the mobile commerce will account for the 15% of the total retail ecommerce industry. A considerable rise in the trend of mobile shopping has been witnessed as the retailers are attempting to make improvements in usability of their websites.

But the question is which mobile shopping platform will gain success over the other. According to the report of the Internet Retailer Mobile 500, tablets have taken priority over the smart phone with 55 % to over 45 %. On the other hand the report of ComScore.com shows that the smart phones have outpaced the tablets.

Whatever is the case, it is for sure that mobile commerce holds great growth opportunities for your business. The extent to which the consumers feel comfortable and satisfied while doing mobile shopping at your mobile store depends largely on how conveniently they can navigate and browse through your website through their mobile devices. Mobile consumers are mostly eager and anxious. They are searching for quick browsing and fast transactions. Anything which hinders and slows down their mobile shopping experience will definitely cost your business.

So you need to integrate the mobile shopping experience into your marketing strategy. Here I share with you some of the key tips which will enable you to make the mobile shopping experience much more profitable and successful.

·         Integrate multiple tactics: make use of multiple strategies to integrate the experience of mobile shopping for the consumers using different mobile devices. Responsive designing of your website is one of the best ways to achieve this end but it can be costly and time-consuming.

So if you are low in budget, you can go for creating separate layouts of mobile sites for tablets and devices and this will work as efficiently as that of responsive website.

·         Create the tablet experience that rocks: unlike those people who browse the smart phones for shopping, there is a probability that the tablet shoppers will be sitting in the comfort of their house and are in more relaxing mood looking for a trendy fashionable apparel item or shopping for any gift item for their loved ones. It is easy to show the item on tablets to others than on smart phones.

ComScore Research identify that the shoppers spend 20% higher when doing mobile shopping through the tablets than on other mobile devices. The Research of Internet Retailer Mobile 500, confirms this research, which says that the conversion rate of the tablet shoppers is higher.

So if you are having the tablet friendly demographics, it is significant to make the tablet browsing faster and quick and to display the items which are available for sale and ship to the customer.

·         Use the tablets photo feature for your advantage: if the photos of your product can be zoomed in or enlarged for the better view, also take an additional advantage of finger tapping and swipes functions to give more authority to the shopper.

By allowing the customers to play with the images and providing them with various refinement options will give your mobile website an edge over others. You can add much more creativity and innovation to your tablet website.

·         Reconsider the navigation and the size of buttons: it is a very important factor in converting the consumers into buyers. Small or difficult to tap buttons on mobile website usually results in diverting away the consumers. So give them significant size so that the customer could easily tap them without landing on the wrong page.

For mobile shopping websites, it is ideal to use drop-down menu buttons. This not only save the space of screen but also enable you to offer wide variety of refinement and choices to your customers.

·         Add special promotional tools to your website: adding the promotional deals and offers to your mobile shopping website will attract more customers.

Take an example of Sears, it has enhanced its mobile shopping app by adding special promotional deals, e-coupons, sweepstakes and discount deals. The consumers can use these personalized deals and offers either online or can show the e-coupons at in-store on their mobile device to get the discounts on their shopping at Sears.

·         Add the search box: many of the mobile retailers make it difficult to search the required item due to lack of search box. A search box will make it easy to search for the required item in fast and easy way. Give it suitable prominence and make it large on your web page.

·         Make buying easy for the smart phone users: there are many different reasons due to which the consumers make use of smart phones for doing mobile shopping. Maybe they are using it for finding the best prices online or comparing the prices, locating the store near them, the working timings of the store or to find about the product whether its available in stock or not.

For converting these hunters into buyers, you need to offer them maximum convenience of buying. For this you can place the ‘Buy’ button just underneath the description of the product, make the checkout process simple and easy, and offer discounts whenever possible.

The landscape of Smart Phones and Tablets is changing rapidly so you need to keep pace with the technological advancements to enhance the mobile shopping experience of the online shoppers and to offer them maximum convenience of buying online.