“They are crazy, all are crazy, crazy, crazy. South
by Southwest has gone Crazy”, these words still keep on lurking in my mind
which were spoken at one of the conference room by a quite famous and uptight
women sports agent. She was a close-mouthed, blunt lady wearing glasses.
She exhibited this reaction at the carnival of
attractions which was arranged by all the smart sports advertising agencies who
presented their brilliant ideas and similar smart means of presenting those
ideas. Nothing was left unattended in their presentation of ideas, everything
related to sports marketing was
superbly covered and touched with complete understanding and insight.
For that lady, as she seemed to attend the event for
the first time, South by South West (SXSW) is actually a physical
representation of what we do not like on the web. This includes pop-banner ads,
unwanted spammed content and quite often locating wrong information from the
wrong public and from the wrong place. All this combines to provide us with the
misleading online ads and marketing strategies by the companies which more
often irritates rather than making them interesting.
Though I personally do not agree with her about her
perceptions about SXSW but I do agree with the notion that the sports marketers
needs to review and change their online
marketing strategies. These new strategies have worked to bring in more
audience towards the sports events and occasions.
Here are the 5 ways in which the online sports
marketing will change for the better.
